Senior Digital Experience Leader
Leslie DiChiara
Digital Experience Strategy | Content & Platform Optimization | Enterprise Revenue Growth
Available for strategic leadership roles
IMPACT AT A GLANCE
Revenue Impact
Leads Generated
Conversion Lift
Global Engagement
Experience
Selected Work
Operating at the intersection of experience, content, and growth.
01
Home Services Revenue Engine
Led content and conversion execution on The Home Depot's Home Services Contentful team — aligning content to user journeys, supporting A/B testing, and building persona-driven experiences. Delivered $120M+ in revenue impact and 138K+ leads, and lifted conversion from 1.1% to 4.2%.
The Home Depot · Content & conversion
02
Category Program Delivery
Led content and conversion across the Bath Remodel and Window Treatments installation programs — aligning journeys and supporting A/B testing alongside merchants and service teams. 1.3M+ combined visits and 60K+ leads at a blended 4.6% conversion rate.
The Home Depot · Program delivery
03
Global Platform Leadership
Promoted across three roles in seven years at Alfresco / Hyland — owning delivery end to end. Ran Agile programs and CMS strategy on Drupal and WordPress, including a seven-language localization program that lifted global engagement 50%.
Alfresco / Hyland · Global delivery
Bath Remodel program page — in-home consultation conversion flow.
Window Treatments program page — co-branded experience.
About
Clarity for complex digital ecosystems.
Leslie DiChiara is a senior Digital Experience Leader with 20+ years across B2B, B2C, and SaaS. She owns digital experience strategy, content and platform optimization, CMS governance, and conversion — turning complex ecosystems into focused programs that are easier to govern, measure, and grow.
Contact
Let’s connect about digital experience leadership.
For senior roles, advisory opportunities, and strategic collaborations.